Best of Boston

2023 Best New Makeup Store


Shopping for cosmetics is a tactile experience; how else can you know whether the lip gloss or foundation you’re buying actually works for your face? That’s why we’re so glad this cult-favorite beauty brand recently landed in Boston. Brimming with testers of all the must-haves — from the miracle-working brow pomade to the heavenly gel-cream blush known as Cloud Paint — the pink-hued shop is designed for experimentation and delight.

120 Newbury St., Boston, 617-948-6179,