Non-surgical procedures and laser treatments
Non-invasive treatments are continuing to grow in popularity even more than surgeries. Of the 10.5 percent increase in procedures, 7 percent was specifically for non-surgical procedures, such as skin rejuvenations or fillers, according to the ASAPS. Photorejuvenation—a laser treatment to target pigmentation and wrinkles—saw a rise of 36 percent, and injectables—Botox, Juvederm, etc. to treat wrinkles and hollowness—saw a 10 percent increase.
Non-surgical treatments are becoming increasingly more popular because fewer people want to have serious surgery, says Michelle Doran of RN Esthetics in Lynnfield. “We think more people do not want to go under the knife, and given the non-invasive technology available, we can help them avoid that,” she says, and other physicians agree. Rosy Sandhu, MD at Neem Medical Spa, says that summer is when she sees a lot of women come in for body contouring and laser hair removal. “[These are] common summertime procedures, especially for patients struggling with a few ‘stubborn’ inches or fat pockets despite going to the gym,” she says.
“People in Boston work hard and want to take care of themselves and feel better about themselves. They deserve it.”
– Sean Doherty, MD, FACS
The rise in popularity of these treatments is also partly due to the severely decreased recovery times, she says. In comparison to the recovery needed after a surgical procedure, something less invasive is most likely more practical for the average working man or woman. “There are so many effective options today that do not result in more than a ‘social downtime,’” Doran says. “People are more willing to have treatments because they will be back to work in a day or even a lunch hour, versus being down for two weeks due to invasive procedures.”
Dr. Sean Doherty, a local plastic surgeon, says the procedures he most commonly administers in his Newbury Street office are both non-invasive: SculpSure, a form of non-invasive body contouring, and injectables. This is because of the subtle, quick effects that take shape post-treatment. “People in Boston work hard and want to take care of themselves and feel better about themselves,” says Doherty. “They deserve it. The non-invasive treatments like injectables have little downtime, are relatively affordable, and have that subtle improvement of the face that most Bostonians are looking for.”