Client Forms: Ask the Expert

Ask the Expert is a formatted feature on bostonmagazine.com that presents a Q&A with your chosen industry expert representing your organization. You will provide a short introduction, three questions for your expert, and three of your expert's answers.

Style requirements: Do not write in first person (do not use personal pronouns like “I” or “we”). Use only complete sentences. Character counts for each entry are included below. You will not be able to submit the post if you do not follow the character count specifications. A content writer will provide an optimized post title.

Photos must be in jpeg format. If no photo is provided, a content writer will provide a stock photo. We cannot accommodate changes to the stock photo.

Stick to the guidelines provided below. The content that you submit in your form will be the content that appears in your post: we cannot accommodate additions or revisions once the form has been submitted. We will try to stay as close to the copy provided, but a content writer will be editing this to fit our magazine style guide. We encourage you to promote your formatted feature on your own channels.

  • Photo: Upload a high-res photo—exactly 900 x 600—of the expert to be used as a header image. Photos that do not fit those specifications will be substituted with a stock photo, and we cannot accommodate changes to the stock photo.
  • If needed, provide a photo credit in the format Photo Credit: (Name).
  • Provide a short, 250 to 500 character (or 50 to 100 words) introduction to your expert and chosen topic. For example: "Dr. Regan is a board-certified cardiologist at St. Mary's Hospital in Buffalo, New York, and a lecturer at Middleton University. Here, he answers your questions about daily habits that can help prevent heart disease."
  • Provide the first question you had your expert answer on your topic.
  • Provide your expert's answer to your first question. The answer must be between 500 to 750 characters (or 100 to 150 words).
  • Provide the second question you had your expert answer on your topic.
  • Provide your expert's answer to your second question. The answer must be between 500 to 750 characters (or 100 to 150 words).
  • Provide the third question you had your expert answer on your topic.
  • Provide your expert's answer to your third question. The answer must be between 500 to 750 characters (or 100 to 150 words).
  • Provide text that will suggest the reader click to go to your preferred web address. For example: "For more information, click here." Include a hyperlinked portion of the text that links to your preferred site.