Bike4Life Cyclists Will Ride in Support of ‘Vision Zero’

The initiative aims to eliminate crash-related fatalities.

photo by lisa decotis.

photo by lisa decotis.

The annual Bike4Life road race is organized in memory of Bob Zeeb, a Newtonville resident and avid cyclist who was killed in a traffic accident in 2009. This year’s race will be held September 13.

The event will feature 24- and 40-mile rides for adults, and 4- and 8-mile rides for kids. After the rides, cyclists will refuel with a barbecue and live music.

Though proceeds from the event benefit the LivableStreets Alliance—a Cambridge-based non-profit which advocates for safer transportation systems throughout Boston—organizers say the race will also serve as a show of support for Vision Zero, a safety initiative that seeks to eliminate traffic accident fatalities. LivableStreets is currently petitioning Mayor Walsh to endorse the program, which is already in place in both New York City and San Francisco.

“At LivableStreets, we envision a city where children and adults can travel confidently on foot, and by bike, transit, or car,” Executive Director Jackie Douglas said in a statement. “We know that good street design—like cycle tracks, traffic calming, and improved traffic signalization—combined with good policies, education, and enforcement can dramatically reduce crashes.”

9/13; Event begins at 8 a.m. Auburndale Park, 201 West Pine St., Newton,