Boston’s 15 Most Influential Instagrammers Right Now

Your feed has never looked so good.


Three local Instagram influencers who are shaking up the city’s food scene.

Instagram Handle: @eastcoastfeastcoast
Real Name: Lena Sternburg
Number of Followers: 166K
Reason to Follow Her: Doughnuts. Cookie sundaes. Onion rings stacked practically to the ceiling. Sternberg knows what Bostonians crave, and gives it to them.

Instagram Handle: @bostonfoodies
Real Name: Tiffany Lopinsky
Number of Followers: 154K
Reason to Follow Her: When it comes to social media, few Bostonians do it as well as Lopinsky, whose artfully staged shots make over-the-top brunch spreads and charcuterie boards from the area’s best restaurants look as good digitally as they taste IRL.

Instagram Handle: @nailthecocktail
Real Name: Claudiane Philippe
Number of Followers: 30.8K
Reason to Follow Her: Social media was made for multitaskers, and Philippe fits the mold like a glove. The former bartender and current healthcare consultant maintains several IG accounts dedicated to beauty, but also woos fans by capturing the city’s most photogenic libations. Keep her in your feed for some serious mixology #goals.


Three local Instagram influencers who are shaking up the city’s travel scene.

Instagram Handle: @the_essentialist_
Real Name: Joanna Adach
Number of Followers: 210K
Reason to Follow Her: Even during these challenging times, this prolific travel blogger continues to indulge our wanderlust with scenes from sunnier days—including, of course, plenty of beach shots.

Instagram Handle: @laurenswells
Real Name: Lauren Wells
Number of Followers: 87.6K
Reason to Follow Her: A former creative director in the ad industry turned professional influencer, Wells’s gorgeous, inspirational shots of her family traveling around the world are filtered through her unique POV.

Instagram Handle: @global.viewpoint
Real Name: Jon Miksis
Number of Followers: 38.8K
Reason to Follow Him: It’s literally all about perspective in Boston-based Miksis’s striking feed, featuring sumptuous photos from a sky-high view of Acadia National Park’s Thunder Hole to the wavy red interior of Arizona’s Antelope Canyon.


Three local Instagram influencers who are shaking up the city’s wellness scene.

Instagram Handle: @bootybybrabants
Real Name: Kelly Brabants
Number of Followers: 63.3K
Reason to Follow Her: It’s not just the shots of her bootylicious athleisure line that make this account a must-follow. A fixture on the city’s boutique fitness scene, Brabants chronicles her life as a local influencer on the rise.

Instagram Handle: @fashioneatstravel
Real Name: Vera LaRochelle
Number of Followers: 126K
Reason to Follow Her: Whether it’s “leg day” or “back day,” this ultra-toned influencer offers actionable tips for getting—and staying—in shape. (Bonus points for plenty of fashion and travel content mixed in.)

Instagram Handle: @sarahfit
Real Name: Sarah Dussault
Number of Followers: 37.5K
Reason to Follow Her: The former nutritionist turned fitness guru’s main stage is YouTube, where she has more than 234,000 subscribers, but her IG account delivers honest, inspirational dispatches from a busy working mom that you won’t want to miss.


Three local Instagram influencers who are shaking up the city’s style scene.

Instagram Handle: @jeanwang
Real Name: Jean Wang
Number of Followers: 567K
Reason to Follow Her: Just under 5 feet tall but mighty in the fashion world, the founder of the beloved Extra Petite blog shares her—and her adorable toddler’s—classic, effortless style with followers in Boston and beyond.

Instagram Handle: @ashleighdmello
Real Name: Ashleigh D’Mello
Number of Followers: 129K
Reason to Follow Her: Whether they’re juxtaposed against Boston’s slick new glass towers or historical brownstones, this Aussie transplant’s cool, crisp, modern OOTDs offer plenty of inspiration.

Instagram Handle: @lisaalamode
Real Name: Lisa Jean-Francois
Number of Followers: 37.3K
Reason to Follow Her: Not only is this local fashion and beauty blogger living that #momlife and looking extra fierce while doing it, she’s also letting us in on all of her secrets. Need we say more?

City Life

Three local Instagram influencers who are shaking up city life.

Instagram Handle: @brianmcw
Real Name: Brian McWilliams
Number of Followers: 155K
Reason to Follow Him: McWilliams is all about the Hub—a love affair that shines through in every post. Also the founder of IG Boston, his personal account highlights the beauty he encounters every day during his commute from the Back Bay to Beacon Hill.

Instagram Handle: @onlyinbos
Real Name: It’s a well-kept secret.
Number of Followers: 156K
Reason to Follow: From Fenway Park’s Teammates statue draped in masks to a near-empty Zakim Bridge at sunrise, expect an up-to-the-minute glimpse at what Boston looks like right now from this mysterious local ’Grammer.

Instagram Handle: @bretclancy
Real Name: Bret Clancy
Number of Followers: 25.4K
Reason to Follow Him: By day, he’s spreading the investment gospel as Fidelity’s director of social media; in his spare time, he’s influencing fans of his own Instagram account, where he posts sweeping shots of Boston’s historical architecture and city streets.