Brands Are Popping Up for Boston Marathon Weekend

Just because you aren't running the race, doesn't mean you don't deserve a treat.

Photo by Adam Connito

Photo by Adam Connito for Runner’s World

Turns out you don’t have to wait until Marathon Monday to witness a test of endurance. Visit these pop-ups this Boston Marathon weekend and participate in your own shopping marathon. You won’t have the same bragging rights as the runners, but at least you might end the day with a jacket made of something other than foil.

Photo provided by La Forma

Photo provided by La Forma

La Forma

La Forma is a Boston-based startup that turns sportswear pieces into canvases to display independent artists’ creativity. Think: spatter-print leggings, shibori jackets, and nature-inspired swimsuits. A portion of each sale goes back to the artist who created the garment.

Inside Ministry of Supply at 299 Newbury St., 617-236-4253, Friday-Sunday, 11 a.m.-7 p.m.,

Photo provided by inkhouse

Photo provided by Inkhouse

P.E. at the Shop

Several leading performance and athleisure brands are participating in this group pop-up to showcase their wares. Find Brunswick Park’s technical merino wool designed to go from the gym to the streets, stylish activewear from Butter & Cayenne, running gear from Rabbit, and eyewear from Rudy Project. A portion of the space will be transformed into a cycling studio with classed offered by REV*D Indoor Cycling.

144 Newbury St., Friday-Saturday 10 a.m.-8 p.m., Sunday-Monday 10 a.m.-6 p.m.,

Photo provided by Jamestown

Photo provided by Jamestown

Runner’s World

The pop-up by the popular magazine will have merchandise as well as special programming that includes book signings, seminars, and special appearances by professional runners. There will also be group runs and classes.

899 Bolyston St., Friday 9 a.m.-7 p.m., Saturday 10 a.m.-5 p.m., Sunday 9:30 a.m.-6 p.m.,

Photo provided by Sabah

Photo provided by Sabah

The Sabah Dealer

These are the shoes you put on to give your feet a break after all the shopping. The Turkish slippers, found in outposts in NYC, Dallas, and LA, are making their way to Newbury Street for one weekend only.

211 Newbury St., Friday-Monday, 11 a.m-6 p.m.,

Photo provided by Tracksmith

Photo provided by Tracksmith


The independent running brand is opening its first permanent retail space called the Trackhouse. In addition to the full collection of apparel and accessories, the space will feature a runners’ lounge, training groups, and a racing library.

285 Newbury St., Friday 10 a.m.-8 p.m., Saturday 9 a.m.-8 p.m., Sunday 9 a.m.-7 p.m., Monday-Tuesday 9 a.m.-7 p.m.,

Photo provided by York

Photo provided by York

York Athletics Mfg.

The locally based sneaker company has new digs in the South End that includes a “Try On Lounge” on Thursday afternoons.

535 Albany St. #200, 617-841-7880, Thursdays 3-6 p.m. and by appointment,