Fitness App Runkeeper Has Been Acquired by Asics
Runkeeper—the app that holds you accountable to your training regimen and/or litters your Facebook newsfeed with notifications about your co-worker’s five-mile jog—has been acquired by Asics.
In an announcement Friday, CEO Jason Jacobs promised that Runkeeper will barely change from a user perspective, and will work even faster thanks to Asics’ “many resources.” There’s no word on whether the company will move out of its Boston headquarters.
“It seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximize their enjoyment of sport,” Jacobs wrote in the announcement. “By putting these two pieces together (digital fitness platform and world class physical products), you can build a new kind of fitness brand that has a deeper, more trusted relationship with consumers and can engage with them in a more personalized way.”
Since it was founded in 2008, Runkeeper has picked up about 45 million users worldwide. The app is used to track running stats, monitor progress, find new routes, share fitness with friends, and more.