The Brewers Association Finally Recognizes New England-Style, Hazy Beers
Cloudy, juicy pale ales and IPAs have been ignored in industry competitions, even though fans can't get enough.
The Alchemist’s Heady Topper, Trillium’s Congress Street, Bissell Brothers’ the Substance, Tree House’s Julius—these are some of the most coveted beers in the world, and they’re all made right here in New England. They have something else in common, too: A hazy, golden color; and a juicy, fruity aroma.
While their makers all categorize them as pale or India pale ales, the Brewers Association—the Denver, Colo.-based trade group that supports the U.S.’s independent beer industry—has not. Until today.
Besides just vindication that hazy beers, while not “traditional,” are worthy of recognition, this news also means that they can be judged this year at the Great American Beer Festival. The industry’s most prestigious competition, heading back to Denver September 20-22 this year, will be the first contest to use the new guidelines. After that, they will govern future competitions, including the Brewers Association-sponsored World Beer Cup.
Paste magazine’s beer writer Jim Vorel says the move “might well be remembered as an important moment in the history of India pale ale’s evolution.” Last year, in his GABF recap, he said “the elephant in the room” is that the most popular IPAs at the festival were effectively ignored by the medal-wielding judges.
Night Shift Brewing makes a few juice bombs at its Everett brewery, including a sought-after, limited-release double IPA called Fluffy; and its flagship Whirlpool pale ale. The brewery has a medal-worthy saison with Matisse (silver, 2017 GABF), and IPA with Santilli (bronze, 2016 World Beer Cup), but the crushable, craveable Whirlpool has never been awarded—and not for lack of trying.
“We have submitted Whirlpool a bunch of times into [Brewers Association] competitions, but every year got feedback that it’s an awesome beer but not to style,” says Night Shift cofounder Rob Burns, who also serves as the president of the local trade association, the Massachusetts Brewers Guild. “We tried entering it into session beer, pale ale, wheat beer, and it didn’t seem to fit anywhere. So we gave up entering it. We were OK if it didn’t fit into a pre-defined style box. We loved it and our fans love it.”
But he’s happy about the changes announced today. “I think it’s great that after years of industry debate, [hazy pale ales are] finally recognized as a unique style. I am certainly interested to see how this changes competitions and how many people will enter beers into these new styles,” he says.
We’re just glad to see New England’s brewers’ innovative style get the national recognition it deserves.
Among other updates, a new category has also been added for Contemporary American-Style Pilsener.