Haute Coco: Chanel Opens a New Boutique on Newbury Street


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“2.55” alligator bag with chain, $35,000, and lambskin gloves, $1,000, both Chanel. (Photograph by Kang Kim. Prop styling by Kara Ktona/Anchor Artists.)

Just in case you needed further proof of the Back Bay’s rebound from its recession-era doldrums, this month Chanel’s new two-floor, 10,000-square-foot home opens on the first block of Newbury. Peter Marino designed the transporting boutique to evoke Coco Chanel’s Paris apartment—see: French limestone exterior, Goossens chandelier, Antoine Poncet and Jean-Michel Othoniel artwork. The gilded salon on the ground level showcases exotic, unapologetically luxe accessories like this lipstick-red alligator handbag, and the second floor is home to shoes and ready-to-wear collections (first off: resort!) to complete that fresh-from-the-Champs-Élysées look.

Chanel, 6 Newbury St., Boston, 617-859-0055, chanel.com.