Northeastern’s New Logo

1223578118Poor Northeastern. Its neighbors reacted to plans to build new dorms with the same degree of terror South Enders greeted the BU Biolab, and Boston police spent last weekend breaking up student parties.

But administrators have a plan to literally changing Northeastern’s image. Yes, it’s time for more university logo changes!

1223578151Boston-based Font Bureau developed the font especially for the university, and Korn Design redid the logo, using a hand-drawn version of the original Northeastern seal.

We’re always so disappointed that our colleges and universities don’t get really crazy with their logo redesigns. Why not do it in Wingding?

Branding 101