Bertucci’s Acquired by Earl Enterprises after Filing for Bankruptcy
The Northborough-based brick-oven pizza chain was purchased by the owner of Planet Hollywood, Buca di Beppo, and Earl of Sandwich.
Bertucci’s found some dough.
Earl Enterprises acquired the Northborough-based pizza chain, which filed for bankruptcy in April, in a $20 million deal on Tuesday, according to the Boston Globe. The buyer also owns Planet Hollywood, Buca di Beppo, and Earl of Sandwich, among other restaurants.
And though Earl Enterprises may call Orlando home, Robert Earl, the company’s president and CEO, said he does not intend to uproot Bertucci’s from Massachusetts.
“I’ve had a love affair with Boston that goes back a long way, back from building the Hard Rock Café on Clarendon Street, to the Earl of Sandwich on Boston Common,” Earl told the Globe. “I’m going to keep Bertucci’s Bostonian.”
According to the Wall Street Journal, Bertucci’s management will likely stay in place, and the franchise will not be renamed under its new owners. The Earl Enterprises deal is expected to close later this month, and a backup bidder is on-deck should the agreement fall through.
When Bertucci’s filed for bankruptcy in the spring, it was saddled with $119 million in debt. In April, the brick-oven pizza chain closed six of its 35 Massachusetts locations and nine outposts elsewhere, according to the Boston Business Journal.
Dining chains like Bertucci’s, Chili’s, and Applebee’s have struggled in recent years to keep up with consumer shifts toward healthier options and fast-casual experiences. However, despite industry trends and the pizza chain’s struggles in the past, Earl is optimistic about the company’s future.
“It’s very expandable,” Earl told the Boston Herald. “I feel it’s been untapped in different forms … including just doing the pizza by itself.”