Adidas Launches the Ultra Boost Sneaker
Adidas, the parent company of Canton-based Reebok, launched a new sneaker this week and reps say it has “unprecedented comfort” and helps to provide “energy to runners.”
It’s called the ‘Ultra Boost,’ and Adidas is calling it their “most technically advanced running shoe yet.” It will retail for $180, and it will be available to buy starting February 11. Adidas says that they even tested the new sneaker using ARAMIS testing, which is also used by NASA, Boeing, and Audi.
“To answer the world’s athletes’ call for more [energy] we aimed to create the greatest running shoe ever and we’ve done exactly that with [Ultra Boost],” said Eric Liedtke, Adidas executive board member, in a statement. “[Adidas] has raised the industry standard with [Boost] and will continue blazing a path in ‘energy running’ for those who dare to follow.”
Here’s the technical jargon Adidas provided to explain exactly why this is their most advanced shoe yet:
The full-length BOOST midsole is comprised of 3,000 energy capsules – 20 percent more than any shoe to date. The carefully-engineered Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step.
A Stretch Web outsole with a perforated, elastic design puts runners closer to the BOOST cushioning, allowing them to maximize the energy-return benefits. A new heel construction comfortably cradles the foot and adjusts to the Achilles tendon’s natural movements. For a customized fit and feel, a new, featherweight sock liner adapts to runners’ individual foot forms. Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows for more independent movements between the heel and forefoot, giving runners superior stability and a smooth, controlled run.
“Each technology featured in Ultra [Boost] was built to complement each other providing energized adaptability through a customized fit, look and feel,” said Ben Herath, vice president of design for Adidas Running, in a statement. “While we’ve taken innovation to the next level, the sleek silhouette of Ultra [Boost] is built to look as good as it performs.”