Dunkin’s “DOnut DAMAGE” Signs Draw Snickers Online

Do.... nut damage?

A hot Dunkin' Donuts coffee with a croissant

Photo provided / Dunkin’ Donuts Press Photo

OK, OK. We’re all adults here. Clearly what Dunkin’ Donuts is promoting with its new ad campaign is a delightful twist on what has become the rallying cry of the Red Sox during this playoff run: #DoDamage.

It seems like everyone has been using, riffing on, and co-opting the slogan—including Marty Walsh, who urged fans not to “do damage” to the city in a public safety meeting before Game 1. Its crisp, to-the-point, very cool wording probably had something to do with the Sox’ decisive win in the battle for public opinion on Twitter. It’s just fun.

Earlier this week, though, Boston was introduced to a new, and maybe not perfectly phrased, version from the iconic Massachusetts-headquartered coffee chain and official sponsor of the Red Sox: “DOnut DAMAGE.”

Over the past couple days, it’s appeared in hashtags on Dunkin’s social media, as well as on handheld signs in the brand’s trademark purple and orange that were passed out to fans at Fenway. And plenty have been quick to point out the obvious:

This wasn’t the first time the sports media noticed something off in the promos during this particular World Series. When a reporter pointed out a, um, questionable ice cream configuration in a souvenir cup shaped like the Sox mascot, Wally himself had to step in: “Get your mind outta the gutter!” he tweeted.

But look, we’re just calling them like we see them.

I mean.