Martha Stewart is on Trial…Again
The sense of awe I have for all things Martha Stewart reached its peak when, out for a drive one Saturday morning last fall, I heard her explain how to extract the seeds from a pomegranate to Peter Sagal on NPR’s “Wait Wait…Don’t Tell Me.” In what he warned was a “fairly serious” question, Sagal asked Stewart whether, if one of her friends was removing the seeds in a non-optimal manner, she could stop herself from telling them how to do it better. She responded with a curt “no.”
Stewart is taking the same assuredness to something less sweet – a lawsuit. Testimony began Monday in a trial that pits Macy’s against J.C. Penney and Martha Stewart Living over whether Penney has the right to sell Martha Stewart-branded products in their stores. The home goods have been sold exclusively at Macy’s since 2007, but under a new contract with J.C. Penney they would be sold in one of several new separate boutiques within the store, currently undergoing a revitalization. Martha Stewart has cited a loophole in the contract with Macy’s that allows for her products to be sold at Martha Stewart Living’s own stores. Martha Stewart Living has also said it will prove that Macy’s breached the contract by not maximizing net sales of Martha Stewart Collection products.
In Monday’s testimony, Macy’s CEO Terry Lundgren said he hung up the phone on Stewart, a longtime friend, when she told him she had signed a contract with Penney in 2011. He said the Martha Stewart brand draws customers into the store, and that having the brand exclusively at Macy’s is key to their success.
Penney will open shops selling designs from Martha Stewart starting May 1, but they will not carry the Martha Stewart name. In this impassioned trial between the three entities, expected to last three weeks, it will be up to the jury to say yes or no.