Five Stores to Find Holiday Outfits in Boston

M. Flynn’s pretty-in-pink South End boutique. / Photo via M. Flynn

FOR HOLIDAY PARTIES

Staud

When the sun sets and the holiday lights come on, it’s party time. Of course, an ordinary outfit simply won’t do for the city’s most festive soirees. Enter Staud. Set to open this month or next, the L.A.–based lifestyle brand promises a range of evening-wear that’s the perfect blend of classic and contemporary, with fresh takes on frocks that are bound to make you the star of every party: think a glitzy mini dress embellished with metallic bugle beads, or a long red number with a showstopping slit on one side.

70 Pier 4 Blvd., Suite 220, Boston, staud.clothing.

The cozy “Countryside” pullover from the Great, available at Legit Activewear. / Photo by Legit Activewear

FOR COMFY PREP CLOTHES

Legit Activewear

Whether you’re cooking in the kitchen, wrapping presents, or running errands, comfort is key. But who says you can’t look good while feeling good? From well-fitting leggings from Electric and Rose to cozy sweatshirts from SPRWMN, Legit Activewear in Chestnut Hill curates the hottest athleisure separates, merging performance with style to amp up your fashion game while you’re making the magic happen (and ensuring you have plenty of room to eat that extra serving of turkey and mashed potatoes if you prefer dressing casual for the main event, too).

33 Boylston St., Suite 3350, Chestnut Hill, legitactivewear.com.

Saltwater Luxe’s “Deep Floral Eryn” maxi dress, available at Flock. / Photo via Saltwater Luxe

FOR FAMILY DINNERS

Flock

Nothing says it’s the holiday season quite like a cozy family dinner. And while we all adore Grandma’s homemade pie, we also want to make a good impression when we pass the whipped cream. Offering stylish yet casual looks with a little bohemian flair, Flock will ensure you look effortlessly elegant at the table, whether you’re in the market for a flowy midi dress or the perfect pair of jeans to pair with your favorite blouse.

274 Shawmut Ave., Boston, 617-391-0222, flockboston.com.

A unique Marie Lichtenberg necklace from M. Flynn. / Photo via M. Flynn

FOR ACCESSORIES

M. Flynn

A great holiday outfit is like a Christmas tree—it’s not complete without the ornaments. For that perfect finishing touch to your look, M. Flynn has you covered with statement-making everyday jewelry ranging from the delicate to the bold. Whether it’s a subtle necklace to accentuate your evening gown or a chunky bracelet to add flair to your jeans-and-a-sweater ensemble, you’ll find it here.

40 Waltham St., Boston, 617-292-0079, mflynnjewelry.com.

FOR THE TRIP TO THE TREE FARM

Mack Weldon

Men need a little holiday flair in their wardrobe, too—especially for this most important of cold-weather outings. That’s where Mack Weldon comes in. With its impeccable collection of cozy jackets, warm button-downs, and tailored joggers, the Seaport outpost of the New York–based elevated-basics brand curates fashionably rugged get-ups ideal for selecting (and perhaps chopping down) the perfect evergreen.

70 Pier 4 Blvd., Suite 430, Boston, 857-284-7564, mackweldon.com.

First published in the print edition of the November 2023 issue with the headline, “Holiday Dress Code.”