Shop These Seven Boston-Based Athletic Wear Brands

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Athletic wear has staked out a unique place in the retail market, serving both fitness and fashion consumers alike. Plus, the endless variety of athleisure brands continue to pop up as leggings become acceptable pants and your gym attire morphs into everyday wear.

So, when you’re scoping out the latest trends in athletic wear, why not turn your attention to the homegrown brands operating right here in Boston? From vibrant leggings to pieces you could take straight from work to your workout, these seven Boston-bred athletic wear brands have unique pieces guaranteed to elevate your gym wardrobe.

BoldBody's printed sports bras and leggings

BoldBody’s unique prints and palettes make this Boston-based athletic wear brand a local gem. / Photo providedBold Body

Bold Body

If you want to stand out from the pack in your next fitness class, Bold Body’s got the bright and eye-catching designs to make it happen. This Boston-based athletic wear brand has matching sports bra and legging sets in every print imaginable—think: bright coral leggings covered in stars and lavender sports bras dotted in kiwis. They’re instant mood boosters. And if Bold Body’s one-of-a-kind looks don’t already have you hooked, take a cue from 2018 ClassPass Instructor Award winner Jessie Alegría, who endorses the local brand on Instagram.

Kelly Brabants Seaport Pop-Up Boston Booty by Brabants

Posing outside her Seaport pop-up. / Courtesy of Kelly Brabants

Booty by Brabants

When a local millennial fitness queen starts her own athleisure brand, people are sure to take notice. When that brand is also trendy, unique, and built to be flattering on every body type, you have an instant winner. That’s how Kelly Brabants has sold more than 60,000 pairs of leggings and counting, and why Booty by Brabants is quickly becoming a local household name. While Booty by Brabants sells a range of fitness apparel, make sure to check out the signature textured leggings that made BBB a homegrown hit.


With spin studios like SoulCycle turning indoor cycling into a lifestyle, it’s no wonder more and more people are hitting the handlebars. But PIXI founder and former competitive road cyclist Emily Welsch found that the women’s cycling apparel on the market just wasn’t cutting it. Founding PIXI in 2016, Welsch set out to create a line of functional women’s cycling apparel that fits well and looks great. See PIXI’s trademark Tush Cush, made exclusively for PIXI bottoms, which provides an added cushion for comfort on those notoriously unforgiving bike seats.

Boston-based athletic wear

Photo provided

Crane & Lion

What exactly can you expect to find from this Boston-based luxury yoga lifestyle brand? Chic, high-quality pieces that will move effortlessly from your office desk to downward dog. With luxe cashmere hoodies and athleisure hybrids like the sport pencil skirt, Crane & Lion’s sleek apparel is made for women who want to elevate their activewear.

Tracksmith's Eliot Lounge.

Photo provided


Born in nearby Wellesley (aptly the halfway point of the Boston Marathon), Tracksmith was built to be more than just running apparel, and has become a sort of headquarters for the running community in Boston. Their first retail store, dubbed the Trackhouse, was envisioned as “a community hub for runners,” holding weekly workouts and trainings open to anyone looking to, quite literally, hit the ground running. Stop by the Trackhouse to browse their collection of running apparel and accessories and learn more about how to join their group runs.


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This Waltham-based athleisure brand is all about women’s empowerment, whether it’s through the clothing itself, the female-founded accessory brands they spotlight, or their network of female stylists who bring Peach to customers nationwide. And with an easy-to-navigate website broken down into everyday, travel, and work-approved apparel, you’re sure to find pieces that perfectly fit your lifestyle.

Boston-based athletic wear

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Brunswick Park

For those who are tired of stuffy office attire that leaves you sweating on the crowded T commute, Brunswick Park has a solution. Using an odor-resistant, machine washable, moisture-wicking Merino Wool, Brunswick Park creates no-fuss, comfortable clothing in sleek, professional silhouettes. Shop their women’s bomber jacket or men’s hoodie, both pieces sophisticated enough for the workday and functional enough for a 5 o’clock workout.

Pedestal Footwear

This Boston-based brand proposes what might seem like a radical idea–leaving your sneakers behind next time you hit the gym. Sound crazy (and possibly a little smelly)? Insert: Pedestal Footwear. Their socks are designed to support your feet during a workout, sans shoes, with a patented grip design and a silver treatment that eliminates odor and bacteria. Plus, at $29.99, Pedestal’s signature socks are priced at a fraction of the cost of traditional athletic sneakers. 

Boston-based athletic wear

Photo provided

Fierce and Regal 

When wearing a brand dubbed “Fierce and Regal,” it’s almost impossible to feel anything other than confident. Pair the name with athleisure made from luxe hues and high-quality Italian materials that wick away sweat and provide the perfect amount of stretch, plus the expertise of a CEO for whom athletic wear runs in the family, and you’re sure to be strutting into your next workout class feeling at the top of your game.