Getting the Perfect Valentine’s Day Deal at Alpha Omega

The guys over at Alpha Omega are really considerate. They go out of business just in time for Valentine’s Day, proving liquidation sales really are the sweetest form of schadenfreude. All that means is we can get some amazing deals on jewelry, watches, and other normally out-of-reach gifts.

The lovely Priscilla at the Prudential store was gracious enough to show us some of the hottest deals. You can finally get that special someone that Chanel watch she’s been coveting without resorting to hunting it down on eBay—the pink J12 automatic with matching pink leather strap is $8,550, originally $9,500. There’s also a ladies Bedat in stainless steel with diamonds for $4,720 after a 20 percent discount.

But wait. There’s more.
Longines, one of the most expensive and good-looking men’s watches out there (you’ll know them from the Harry Connick Jr. ads) are also 20 percent off, so a $2,700 stainless automatic with a brown crocodile strap will run you about $2,160.

If jewelry isn’t his (or her) thing, there are the Vertu cell phones, which are insanely expensive, cumbersome, and don’t even have a camera—but they still look incredibly cool. We’re suckers for the platinum-coated model with rubies underneath the numbers and a beige calfskin shell. It feels way better in your hand than that greasy, fingerprint-covered iPhone. It will run you $4,400, but hey, that’s a bargain (originally $5,500).

Cheapskates looking to pop the question next week can also rejoice. An F-color (the sales associate tells us this is “amazing” quality) one-carat round brilliant diamond engagement ring with baguette flankers is normally $10,250, but you can get it now for almost $7,000. One caveat—they can no longer order different sizes, so your fiancee better be a size six, or be willing to wait and get it sized from an outside jeweler.

The best deal we found was a mouth-watering 12-carat diamond tennis bracelet in white gold. I’d marry a guy just for this one. It’s $35,000 before the 30 percent discount, but you can still tell her you had to take out a second mortgage to afford it—they like that sort of thing.

We can’t stress this enough: hurry! On he first day of the sale, the store was full as soon as they opened the doors and the phones are ringing off the hook. The imperial cultured pearl necklaces won’t last long at 30 percent off, and neither will the Mont Blanc money clips, belts, key rings, pens and belts or the Carrera y Carrera statement pieces. Just be sure to throw away the receipts (all sales are final anyway) so your significant other will never have to know that you got a major deal.

—William DeGregorio