At This Provincetown Hotel, Bohemian Minimalism Abounds
Design firm Elder & Ash found inspiration for AWOL in the surrounding sand dunes and salt marshes.
As hotel developers and principals of the design firm Elder & Ash, Rob Blood and Megan Kennedy often use location as a starting point for their contemporary schemes. And AWOL, the Amesbury-based duo’s new property in Provincetown, is no exception. Once the home of the defunct Inn at the Moors, the revamped space takes its design cues from the surrounding dunes and salt marshes. “[At AWOL], you’re on the outermost point of the Cape with all of this natural beauty,” says Blood, who also serves as the CEO of Lark Hotels. “We wanted [the scenery] to be the driving force behind the design.” It was also important, the designers add, that AWOL embody the bohemian spirit of the neighborhood. “Provincetown feels like an outlier to the Cape,” says Kennedy, Lark’s creative director. “[It] was the perfect place to introduce something a little sexier and edgier.”
30 rooms, starting at $209 per night
Come for: Seaside digs with killer views
Stay for: The s’mores kits and Solé bicycles
To spotlight AWOL’s unique setting, Blood and Kennedy focused on creating neutral, pared-down spaces that wouldn’t detract from the water views. Guest rooms, each outfitted with a private outdoor space and oriented to face the marshes, feature little more than built-in platform beds and woven light fixtures. The linens, though decidedly luxurious, feel minimalist, too: Burlap throws drape whimsically on the beds while Turkish towels hang on hooks outside the bathrooms, complete with black vertical subway tile. “We wanted [the hotel] to have fun and funky elements,” Kennedy says.
White’s Construction Co.
Bluefish Property Group
Elder & Ash
Cheney Landscape Design