This Local Startup Will Help You Ditch Dangerous Chemicals

BeHomeWell is a one-stop shop for safety-tested, non-toxic household goods.

If you’re one of the many consumers constantly searching for household products free of dangerous chemicals, you’ll have a friend in Amanda Greening, the founder and CEO of BeHomeWell.

Greening’s site, a Boston-based startup launched last July, is a marketplace for non-toxic household products made by independent, sustainable producers. It already offers an impressive range of safety-tested goods—everything from towels to shampoo to baby products. “The mission is to take the enormous hassle out of switching to non-toxic products in your home and life,” Greening says.

BeHomeWell is celebrating its birthday at an opportune time. Last week, the House of Representatives voted to overhaul the Toxic Substances Control Act, which governs how the Environmental Protection Agency assesses the safety of common chemicals. But in Greening’s opinion, there’s still work to be done if we want to make a nationwide transition toward consumer safety.

“It is only the first salvo in a long war,” she says. “We have fallen so behind in our ability to deal with the number of toxic, man-made chemicals in consumer goods, that all shopping won’t be safe for a long time, despite overwhelming consumer demand for safer products.”

Greening, who’s also a health and fitness blogger and a personal trainer, says that’s the purpose of BeHomeWell: to encourage everyday shoppers to make the safest purchases possible.

“I started BeHomeWell to empower consumers to take control of their health in these perilous times,” she says.