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New Balance


A Boston Publicity Titan, a Lovely Airline Stewardess, and 400 of Their Closest Friends

The Story The meet cute. Without it, how would romance movies exist? But even Nora Ephron might struggle to write a love story as endearing […]

City Life

The Boston Billionaires Club

Stunning wealth is nothing new to Boston. In fact, it’s been part of the city’s fabric for centuries. The Cabots and the Lowells preceded Fidelity’s […]

City Life

The TRACK, the Latest Addition to New Balance’s Athletic Mecca, Has Arrived

It’s time to lace up those sneaks, and not just for the Marathon. The TRACK, the gigantic, multi-hyphenate sports facility in the heart of New […]

Arts & Entertainment

Boston’s Biggest New Concert Venue Now Has a Very Boston Name

Although the past year saw the heartbreaking closure of a number of Boston music venues, there may be a glimmer of hope at the end […]


Meet KADA, the Eco-Friendly Clothing Line for the Stylish Everywoman

What’s your experience with fashion? I grew up in the athletic industry, and held various positions at New Balance, my family’s company, including global merchandising […]


How Did the Shoe Industry Get to Be So Big in Massachusetts?

Welcome to “One Last Question,” a series where research editor Matthew Reed Baker tackles your most Bostonian conundrums. Have a question? Email him at onelastquestion@bostonmagazine.com. Question:  […]

City Life

Did Mike Pence and New Balance’s Jim Davis Have a Fancy Car Summit in Allston?

The sight of a presidential motorcade making its way through Boston turned quite a few heads, as a horde of motorcycle cops and armored vehicles […]

Healthy Things to Do in Boston August 13-19 2018

10 Healthy Things to Do This Week in Boston

Monday, August 13 Yogatini: In partnership with the spicy local distiller Ghost Tequila, Yogatini is back with another cocktail hour yoga class. This time, yogi […]

New Balance limited edition shoes

New Balance Launches Two Limited Edition Shoes

Considering it lures runners, yogis, cyclers, and outdoor events from all over the city of Boston, it’s no wonder the Charles River has inspired two new […]

City Life

New Boston Landing Commuter Rail Stop Opens in Brighton

The new Boston Landing commuter rail stop on the MBTA’s Framingham-Worcester line welcomed passengers for the first time Monday, marking the return of rail service […]


Give Back to the Community with Help from New Balance

Maybe you just started training for the marathon and bought yourself a new pair of sneakers to run in. Maybe you’re looking at your closet, […]

City Life

New Balance Rejects Neo-Nazi Support After Trump Comments

New Balance is rejecting an unwelcome endorsement this week after a neo-Nazi blogger called the company’s sneakers “the official shoes of white people.” The founder […]

City Life

New Balance Praises Trump: ‘Things Are Going to Move in the Right Direction’

Count New Balance among those feeling optimistic about a Donald Trump presidency after the Republican’s upset Tuesday night. The Boston-based sportswear company’s vice president of […]

City Life

Celtics to Build ‘World-Class’ Practice Facility at Boston Landing

Meet Allston-Brighton’s newest residents: the Boston Celtics. The Celtics and New Balance Development announced Tuesday that the team will build a “world-class,” 70,000 square-foot training and practice […]

Zante Generate

An Inside Look at New Balance, 3D-Printed Shoes, and the Future of Fast

In a nondescript mill building opposite the Lawrence Commuter Rail station, New Balance is trying to change the way you move. The Lawrence facility may […]